Nigel Paravane

• Linden Lab Appoints Howard Look Senior Vice President of Customer Applications - MarketWatch

  “Linden Lab(R), creator of the virtual world Second Life(R), today announced the appointment of Howard Look as Senior Vice President (SVP) of Customer Applications. Look brings over 18 years of experience in software development and user interface (UI) design, having held executive positions at Pixar Animation Studios and TiVo Inc. Reporting to Linden Lab’s CEO, Mark Kingdon, Look will oversee improvements to the Second Life experience and the development of new products and features that enhance the usability and overall customer experience of the Second Life Grid.”

  tags: OB, NP, Linden, Second Life

• Millions of Us » Blog Archive » Forrester Consulting Report on Consumer Engagement in Virtual Worlds

  “The study which we are making available today to interested clients, prospects, and journalists is a strong first step in moving towards a unified set of standards and measurement by which clients can gauge the effectiveness of their activities in virtual worlds. We think many people will be interested in the study’s conclusions about opportunities for cross-channel tracking and building brand recognition through the distribution of virtual goods and the use of avatar customization.”

  tags: OB, NP, virtual worlds, Forrester

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